KC Lamb
Sales, Marketing, & Creative Specialist
Fusing creativity with strategy to deliver digital experiences that drive business success.
Currently pursuing postgraduate studies in Film & Media Production at Seneca College.
About
I'm a seasoned sales, marketing, and media professional based in Toronto, Canada, with over five years of experience in lead generation, B2B and B2C sales and marketing, videography, video editing, and comprehensive social media content strategy and execution. Passionate about purpose-driven content creation, I seamlessly merge creativity with data to achieve impactful results.
Originally from Manila, I have honed my storytelling skills through various roles in tech startup sales and marketing. Currently, I am pursuing postgraduate studies in broadcasting at Seneca College, Toronto, building on my bachelor`s degree in Marketing Management. My proficiency in camera work, video editing, scriptwriting, and content creation fuels my ambition to further develop my marketing expertise and become a prominent content creator in the tech media industry.
Outside of my professional pursuits, I enjoy traveling, cooking, exploring films, and indulging in fashion.
Experience
Jul 2022 - Jul 2023
Sales and Marketing Associate - SupaPass
Achieved a remarkable 56% increase in email campaign open rates and a 2% rise in replies, along with a 15% boost in response rates through proactive lead follow-up and multichannel query management for a UK-based SaaS platform. Collaborated closely with the Head of Growth and CEO on strategic sales and marketing initiatives.
Apr 2022 - Jul 2022
Partner Development Specialist - Agoda
Accomplished a high velocity of 200+ outbound phone calls and product walkthroughs, closing 10 deals daily over the phone to properties in Manila & Cebu to participate in the 3D Tour Photoshoot Program.
Oct 2021 - Apr 2022
Brand & Marketing Associate - Penbrothers
Spearheaded B2B marketing campaigns, increasing social media engagement by 1.5%. Conducted weekly market analysis, collaborated with Client Account Executives, and oversaw digital projects for a SaaS HR outsourcing platform.
Feb 2020 - Oct 2021
Client Partner - Penbrothers
Championed proactive lead generation efforts, contributing to $2.1M+ in profit by managing 40+ weekly leads across channels and conducting 20+ daily personalized outreaches. Doubled weekly closures from 3 to 6 through strategic sales optimizations, virtual demos, and targeted upselling, all streamlined via Zoho CRM.
Feb 2019 - Feb 2020
Local Committee VP for Incoming Global Talent - AIESEC in the Philippines
Led three teams to secure three partnerships, enabling end-to-end customer experiences and personalized intern placements for over three foreign candidates from 800+ applicants. Recognized nationally as the best entity for achieving 8.94% growth in applications, 3% increase in membership productivity, and 75% rise in international hires.
Jun 2019 - Aug 2019
Marketing Intern - The Standard Hospitality Group
Analyzed reports and conducted lead analyses to optimize restaurant performance, while actively contributing to digital projects for multiple restaurants by developing and refining strategies. Additionally, crafted an Academic Thesis Marketing Plan for 'Yabu Kids,' targeting family diners at the Japanese Yabu Restaurant.
Projects
Conversation Short Film: Job Interview
Co-edited and co-shot with Phillip Kim
Music Video: Male Validation by Petite
Co-edited and co-shot with Sandra Ezekwesili
Northern Lights: After Effects Scene
This After Effects project uses 2D assets arranged in 3D space to create a parallax effect. A simulated camera pans across the scene, enhanced with animated rain, lightning, and dynamic lighting keyframes for a realistic, immersive atmosphere.
SupaPass
Worked as a Sales and Marketing Associate, managing overall leads management, working closely with the Head of Growth & CEO for sales & marketing initiatives including email campaigns and other campaigns.
Penbrothers
Collaborated for over 2 years as a Client Partner and Brand & Marketing Associate, focusing on building sales pipelines through strategic outbound & lead generation and enhancing overall branding & social media presence.
Standard Hospitality Group
During a 3-month marketing internship required for academic purposes, I actively engaged in restaurant photo shoots and conducted comprehensive market research, including industry and competitor analyses for various brands. I developed an Academic Thesis Marketing Plan focusing on 'Yabu Kids', aimed at attracting family diners to Yabu Restaurant.
Dramatic Interview
A dramatic interview with a musician, using strategic production lighting to create a visually striking and emotionally resonant atmosphere.
Morning Routine
Step into the enchanting world of a baker's morning routine, bathed in the artful glow of production lights. As the day begins, witness the meticulous dance of flour and dough, illuminated with a cinematic touch. This captivating portrayal not only showcases the baker's craft but also invites you to savor the essence of dawn in the bustling warmth of the bakery.
8 Shot Bio
Crafted a dynamic narrative using eight diverse shot types to delve into the intricacies of an individual's biography.
Crest Commercial
Practice reel focused on product lighting and handling for a Crest toothpaste ad, where I gained hands-on experience staging the product across multiple setups. This project served as both a learning opportunity and a test, guiding me through a detailed checklist of required shots to capture Crest in various lighting scenarios and angles.